What content should I post on Instagram? 6 tips to boost your social media presence

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With over 1 billion users every month, it’s pretty hard to ignore the power of Instagram.

Did you know that over a third of Instagram users have used their mobile to purchase a product online – making them 70% more likely to do so than non-users. So if you’re in the e-commerce industry – using Instagram is a necessity.

With Instagram, getting the right content is so much more important than any other platform, particularly your image/video.  Your grid is important too so make sure the style of your images are consistent.


We’ve put together some ideas on how to curate engaging content to help you along with your social media strategy >>

  • Ask your fans a question.

Getting your fans to engage through questions is the perfect way to start a conversation. Asking them for their opinion or even their help encourages them to become more loyal to your brand.

  • Are you human?

Alongside your beautifully curated images, your fans want to see the people behind the brand. Show off your fun side.

  • Interview someone relevant to your brand

Sharing insights from influencers within your industry or relevant to your industry not only creates great content but they can also help your fans by sharing great tips.

  • Share user-generated content

Show your fans appreciation by sharing their content (obviously when it contains your product or reference to your product or service). It’s one of the simplest forms of engaging with your audience, and guess what? They’ve done the hard work for you.

  • Help them by giving them tips

Can you provide any quick tips to help your fans? Helping them creates further loyalty and shows that you care.

  • Use a daily hashtag

Another great way to build engagement with your followers and create regular content is to join in with daily hashtags and hashtags dedicated to specific days of the week.

The most popular daily hashtag is most definitely #ThrowbackThursday or #TBT.  By using a common hashtag it will help you to >

  • Increase engagement
  • Increase your followers
  • Improve brand awareness

We hope our 6 tips have helped inspire your social creativeness. There are loads of other ways to create more engaging posts, we find often when you’ve discovered what works well then it tends to get your creative juices flowing and you’ll come up with more.

If you’re still twiddling your thumbs, we’re here to help too, just drop us a quick email on info@hellomint.co.uk or give us a call on 01484 950788.