Top 10 Digital Buzzwords of 2015

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If you’re a digital brand, you’ll probably know these buzzwords. If not, here’s a breakdown of the most common words around in the digital world.



Campaigns are created to promote brands through the development of a marketing plan in order to reach consumers. The campaign will use a series of digital and print media in order to promote the product of service.


Simply put, this means getting your consumers to do something in response to your post. This may be a like or clicking on a link. The more consumers engage, the more popular your post will become.


Most of you know this one, but for those that don’t; a hashtag is a # followed by a word or group of words. Hashtags are REALLY important to the digital world, giving you a chance to get engage your brand with a wider market. This may be brand hashtags, trending hashtags or content hashtags.

User generated content

User generated content is any form of content published by an unpaid contributor. This may be in the form of a photo, blog or even comment on a digital platform.

Organic Vs Paid

Very important one again. Organic Vs Paid defines how your website is listed on search engines.

Organic: Number of people who find your listing through unpaid distribution.

Paid: Number of people who find your listing as a result of paid ads.

Content Marketing

Strategic marketing in order to create valuable, consistent and relevant content to attract and retain your target audience.

Call to Action

Call to Action is words or a link that urges the consumer to take immediate action. This can be “Call now”, “Find out more” and so on.

Social Media Analytics

Social analytics are a primary form of business intelligence, used to identify and predict consumer behaviour. It defines the collection and analysis of statistical data about how the consumer reacts with the organisations social channel.

Search Engine Optimisation

SEO is the process of increasing visibility and traffic through organic results in order to increase the organisation’s search engine ranking.

Influencer Marketing

Influencer marketing can be defined as a form of marketing that uses influential individuals such as bloggers or celebrities in order to target ‘everyday’ consumers. This is very popular with millennials on platforms such as Instagram.