- Use Facebook to target a certain target market
On Facebook’s Ad Manager it allows you to create an audience based on specific criteria, such as Life Event’s. Facebook’s Life Events tool lets users share recent life changes for example relationship status, job occupation, and so on. For example, if you are a bridal company, and someone has changed their status to engaged, you can now display your adverts directly to them. This can help boost sales because newly engaged couples will be seeking out wedding related companies already.
As well as using the Life Event’s tool, you can also target people through interests, recent behaviour, estimated income, education level and more. Using these types of filters can help you narrow down your audience to only those who are most likely to be interested in your brand.
Advertising on social media is hugely popular and the only way to make yourselves stand out from the crowd is having strong visuals and clear messaging. Users will be scrolling passed thousands of adverts daily so you have to make your company stand out. We recommend designing visuals that are eye-catching and aesthetically pleasing but doesn’t scare consumers away.
For example, the ad above shows off their brand perfectly, it shows that they are a cloud-based communication service – hence the clouds. They relate to their audience because most people would rather attend fewer meetings, therefore, saving themselves time. And who doesn’t love a pretty pink unicorn?
- Use Hashtags #
A top tip is to remember to continuously use hashtags across platforms such as Instagram and Twitter. When people search certain hashtags they will come across your posts but you can also create custom hashtags. For example, many large companies create hashtag campaigns and push consumers to use the same hashtag. This can provide free advertising and it’s also a great way for you to grow customer engagement with your brand. If you get a large number of consumers to use the same hashtag, you might even end up trending.