At hellomint, we recognise that SEO is becoming more important as a marketing tool than ever before. SEO, if you haven’t heard of it, stands for Search Engine Optimisation, and it’s the art of changing the content on your website in order to make it appear higher in search engine results.
We all know that when we’re searching for something on search engines like Google, it’s rare to look any further than the first two or three results. That’s why it’s so important for businesses big and small to do everything they can to get to the top spot!
We’ve put together some tips on how to optimise your company’s website to make it as search engine friendly as possible.
1. Choose the right keywords – keywords are the words that you want people to search for in order to find your website. It’s best not to just guess what you think people would search in order to find your company, do some research. You can use the keyword planner tool in order to look at popular searches related to your industry.
2. Once you have keywords, make use of them – these words should appear in the site title, domain name, tagline, description, blog categories, page titles and page content. This also includes the images that you feature on the site. Make sure the keywords appear in the image title, description and alt attributes of your images.
3. Linking is key – by linking certain words on your site, in terms of SEO, these words are deemed more important. So link keywords to other pages on your own website, but also other websites that are relevant to your industry. Having a website that has lots of relevant links can help your site appear higher on search engines. Similarly, if you can have other websites link to your pages, this will also boost your SEO.
4. Update your website – sites that are updated regularly rank higher than those that have the same content on them for a long time. That’s the reason that sites like Wikipedia perform so well because there is a constant stream of updates in content. Try and post regular blogs or news items to keep things fresh and your website’s SEO score high
These are just a few of the key ways that you can alter your website in order to get started on making it SEO friendly, there’s a lot more that can be done! Find out how we can help transform your web page into a search engine optimised superstar site by getting in touch.