When creating content for your social media posting, one of the top ways to make it stand out is to have a really good image to accompany it. Statistically speaking, posts with a great looking image engage a lot better than those without, and this is much more effective when the image is bespoke, has a strong branding and, most of all, is clear and attention grabbing.
When creating these images, one of the big things to bear in mind is that you need to create the content with the right dimensions, otherwise you’re going to have bits obscured and/or cut off; this really negates the quality of the image, and can lay waste to what’s otherwise a brilliant piece of work.
Whilst it’s very easy to head onto Google and tap in “Facebook link image size”, these are often outdated, or not entirely clear; so we’ve taken the time to pop together this simple little guide to help make sure your next post is perfect.
The Cover Photo
Appears on the page at 851 x 315 pixels.
Anything less will be S T R E T C H E D.
For complex images, (photos, for example) you will probably want to use JPEG as your format of choice. Simpler images, like logos and flat colours, lend themselves better to PNG.
This must be at least 180 x 180 pixels.
The photo will appear on your page as 160 x 160 pixels.The little thumbnail you’ll see around feeds, comments, etc will appear at 32 x 32 pixels.
We suggest you design these at 1200 x 630 pixels, it’s much better to make them bigger, as they’ll still look great once scaled down.
They appear in a feed at a max width of 470 pixels, and any height up until a 1:1 ratio.
They’ll appear on a page at a max width of 504 pixels, but again, will only scale up to 1:1.
Recommended upload size of 1200 x 717.
Square photo: Minimum of 154 x 154 in the feed.
Square photo: Minimum of 116 x 116 on a page.
Rectangular photo: 470 x 246 in the feed.
Rectangular photo: Minimum of 484 x 252 on a page.
For best results, increase the image resolution at the same scale as the minimum image size