Blog – Social Media – It’s all about visual content

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There’s been a lot of buzz about social media this week, especially around social search and visual content. Companies like Facebook, LinkedIn, Twitter, and Microsoft have all made some great new additions to their features to improve the social experience for their users.Some of these new features might not have come as a surprise, but we’re certain they’ll give marketers a leg up on their campaigns and strategies.

So what are you doing to get visual on your Social Media?

There are lots of ways to create interesting visual social media content, they include:-

Video-

-Video testimonials – your users can see your clients visually and their feedback – it makes your testimonial more effective and trustworthy to the audience.

-How to videos – Establish yourself as an expert, create demonstrations on tips in your sector. This will show the audience you are confident, experienced and helpful

-Products – if you make/sell products this is a good way of showcasing your products to your users

-Services – Demonstrate your service and how it works – this will help the audience to understand it more

Photos

Creating photographic images create more interest for the audience. If you measure the activity and interest in your posts you can see that photos are far more successful than just text. You want to keep your audience interested and photos do that.

 

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