Search Engine Optimisation (SEO)
SEO is often a daunting area of marketing that few claim to fully understand.
So what is Search Engine Optimisation (SEO)? The simple answer is that it is how you affect the visibility of your website in a search engine eg. Google. It is also known as organic, natural or unpaid results which show how your business is listed (or ranked) in a search engine.
As part of your marketing strategy it’s important to understand how your customers will find you on-line. Which search terms will they use to discover your product/service and how do they go about searching. Certain keywords and search terms can be uses to increase the visibility of your website and search engine listings.
Does my website need SEO?
Web traffic is driven by the major commercial search engines – Google, Bing and Yahoo. However some social media & other types of traffic can generate visits to your website. This applies whether your website provides content, services, products or just information.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. The search engineers are what makes this happened so if they cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.