LinkedIn’s popularity is growing… and fast. With this growth has come an increase in the number of potential opportunities for businesses made through the social media platform.
LinkedIn is a professional network that allows you to connect with people within your industry and most importantly, grow your potential clients.
We’ve seen an increasing number of our own clients benefit from using LinkedIn as a social media marketing tool, and the results they have gained have been fantastic.
We particularly recommend using LinkedIn for our B2B clients, so we’ve put together a list of tips to help small B2B businesses optimise their LinkedIn presence to get a greater reach and better results.
- Get people to recommend you – After you have delivered a service for a client, you can request they write a recommendation for you on your profile. Simply go on the profile of the client and click the ‘more’ icon and then ‘request a recommendation’. After filling out the information on the request it will be sent to the client and they will usually be happy to oblige! Recommendations boost your credibility, especially when potential prospects are looking at your profile with that exact service in mind.
- Endorse your LinkedIn connections – You can endorse your connections for various skills by going on their profile and clicking on the plus sign next to each skill. How is this going to help boost my business you ask? Many people on LinkedIn work on a ‘you scratch my back and I’ll scratch yours’ policy. By endorsing someone else for their skills, many users are likely to endorse you right back. This is a quick and easy way to boost your credibility by having a profile with lots of endorsements on it.
- Make sure you post company status updates – Let your connections know all about your company’s successes and milestones by posting regularly to your company page. If you have a lot of followers on your personal profile, be sure to post links to your company page as often as possible to increase its followers. Having a well-established company page means more people are learning about your products and services, and more inclined to make an enquiry.
- Take advantage of LinkedIn Analytics – It’s important to keep track of the progress you are making once you’ve started using LinkedIn as a marketing tool for your business. There is a ‘marketing’ tab on your company’s page where you can see engagement, reach and visitor demographics. All this information can help you hone the content you post to suit what is popular and what is relevant to your visitors.
These are just a few ways to get your LinkedIn success story started. If you have a small business that you think could benefit from bolstering its presence on LinkedIn, contact our social media experts for a free consultation here.